LEVENTS®
Inspired by the use of social networks by young people today in general, and social networking sites such as Facebook or Instagram in particular, Ksoul and Levents had many discussions to jointly agree on a design plan which is suitable for the brand. With the target to simultaneously emphasize branding in a modest way, and at the same time, to metaphorize the store as a simulated social networking platform, 03 main color tones are chosen: 70% light grey - 20% beton color - and 10% blue. With these color tones, Ksoul has cleverly combined different materials; the scratched stainless steel used throughout the entire store is an example. If Ksoul is a painter, then Levents Su Van Hanh is a picture, which we have sketched in extremely thorough and sophisticated details, with each floor being a meaningful layer with bold communication characteristic of social networking sites. For instance, there would be no surprises if the cabinet system is covered with scratched stainless steel, without the drawers below painted all in blue, it is not difficult to imagine the "Direct" button at the bottom at the right corner of the Instagram screen that we often use. Moving to the upstairs space, Ksoul continues to open up interesting surprises by the neatness and cleanliness in the design. Deceiving the eyes by allocating two rows of parallel hangers, with the focus on the large projection screen, not only contributed to creating space depth, but also recreated the feeling of surfing "Story" on Facebook or Instagram. In this dimension, the fitting room area is also an interesting point to be mentioned. With a creamy white base, Ksoul delicately combines with a blue polka dot pattern with different color levels to create a close connection with other areas and interiors. In each table, chair, or even product display area, we also do not forget to incorporate the brand name so that each interior detail is equally expensive.
| Work | Commercial |
| Location | HCM, Viet Nam |
| Year | 2021 |
Inspired by the use of social networks by young people today in general, and social networking sites such as Facebook or Instagram in particular, Ksoul and Levents had many discussions to jointly agree on a design plan which is suitable for the brand. With the target to simultaneously emphasize branding in a modest way, and at the same time, to metaphorize the store as a simulated social networking platform, 03 main color tones are chosen: 70% light grey - 20% beton color - and 10% blue. With these color tones, Ksoul has cleverly combined different materials; the scratched stainless steel used throughout the entire store is an example. If Ksoul is a painter, then Levents Su Van Hanh is a picture, which we have sketched in extremely thorough and sophisticated details, with each floor being a meaningful layer with bold communication characteristic of social networking sites. For instance, there would be no surprises if the cabinet system is covered with scratched stainless steel, without the drawers below painted all in blue, it is not difficult to imagine the "Direct" button at the bottom at the right corner of the Instagram screen that we often use. Moving to the upstairs space, Ksoul continues to open up interesting surprises by the neatness and cleanliness in the design. Deceiving the eyes by allocating two rows of parallel hangers, with the focus on the large projection screen, not only contributed to creating space depth, but also recreated the feeling of surfing "Story" on Facebook or Instagram. In this dimension, the fitting room area is also an interesting point to be mentioned. With a creamy white base, Ksoul delicately combines with a blue polka dot pattern with different color levels to create a close connection with other areas and interiors. In each table, chair, or even product display area, we also do not forget to incorporate the brand name so that each interior detail is equally expensive.
