KAMKAM
KAMKAM - The
golden rookie in the F&B village, with a street style that blends
Vietnamese-Thai culture, has officially landed in Saigon. With the promise, it
will refresh young people's souls with a unique super mlem drink menu, and a
space filled with fun and positivity just as the name "KamKam" means.
And to create
the appearance of KamKam today, Ksoul has perfectly solved the problem of
"rejuvenate oneself" for a space at the long-standing Nguyen Van
Trang apartment building, located in the center of Saigon. Understanding that
optimizing identity is extremely important for new brands like KamKam, Ksoul
took advantage of the front of the apartment to place a sign with an impressive
size, making anyone go. Passing by, everyone must look up and know KamKam's
presence.
Close,
youthful, inspired by Vietnamese - Thai streets are the keywords that Ksoul
pursues throughout the project, to be in tune with KamKam's orientation.
Therefore, Ksoul has come to a rather bold decision when choosing the brand
colors Purple and Orange to beat the overall. The purple color associated with
the characteristic "Thai" color, compared with the vibrant and
youthful orange color, has created an interesting highlight for the space.
Besides, to bring a bit of familiar nostalgia, instead of completely refreshing,
Ksoul chose to keep the old wall and combine it with a modern and close to
young "industrial" effect. The special feature that helps KamKam to
carve a youthful and joyful impression, also lies in the
"irregularity" of the skirting brick lines, to the tables, chairs and
decorative lights all possessing different interesting designs, are mixed
together in the same space, to deliberately create an overall fun and not
boring color.
And setting
up an open bar to create the best interaction between customers and employees,
is the closest answer to KamKam's desire to become friends with customers.
Finally, unable to ignore the view in the airy coordinates of the apartment,
Ksoul made the most of and increased the area for the balcony, renovating this
area into a private chill corner, for customers to enjoy. Release your soul
into the natural breeze.
KamKam must
be a very special project, where Ksoul leaves a passionate emotional circuit
with his drawings and architectural aesthetic thinking, to complete the
interface perfectly and stand by the brand's direction. . Please visit KamKam
once if you are looking for a place to ease your chaotic mood, surely the
cheerful color space here will help you balance the positive energy inside
yourself!
Work | Design Concept & Construction |
Location | Ho Chi Minh, Viet Nam |
Year | 2023 |
KAMKAM - The
golden rookie in the F&B village, with a street style that blends
Vietnamese-Thai culture, has officially landed in Saigon. With the promise, it
will refresh young people's souls with a unique super mlem drink menu, and a
space filled with fun and positivity just as the name "KamKam" means.
And to create
the appearance of KamKam today, Ksoul has perfectly solved the problem of
"rejuvenate oneself" for a space at the long-standing Nguyen Van
Trang apartment building, located in the center of Saigon. Understanding that
optimizing identity is extremely important for new brands like KamKam, Ksoul
took advantage of the front of the apartment to place a sign with an impressive
size, making anyone go. Passing by, everyone must look up and know KamKam's
presence.
Close,
youthful, inspired by Vietnamese - Thai streets are the keywords that Ksoul
pursues throughout the project, to be in tune with KamKam's orientation.
Therefore, Ksoul has come to a rather bold decision when choosing the brand
colors Purple and Orange to beat the overall. The purple color associated with
the characteristic "Thai" color, compared with the vibrant and
youthful orange color, has created an interesting highlight for the space.
Besides, to bring a bit of familiar nostalgia, instead of completely refreshing,
Ksoul chose to keep the old wall and combine it with a modern and close to
young "industrial" effect. The special feature that helps KamKam to
carve a youthful and joyful impression, also lies in the
"irregularity" of the skirting brick lines, to the tables, chairs and
decorative lights all possessing different interesting designs, are mixed
together in the same space, to deliberately create an overall fun and not
boring color.
And setting
up an open bar to create the best interaction between customers and employees,
is the closest answer to KamKam's desire to become friends with customers.
Finally, unable to ignore the view in the airy coordinates of the apartment,
Ksoul made the most of and increased the area for the balcony, renovating this
area into a private chill corner, for customers to enjoy. Release your soul
into the natural breeze.
KamKam must
be a very special project, where Ksoul leaves a passionate emotional circuit
with his drawings and architectural aesthetic thinking, to complete the
interface perfectly and stand by the brand's direction. . Please visit KamKam
once if you are looking for a place to ease your chaotic mood, surely the
cheerful color space here will help you balance the positive energy inside
yourself!