CHUA - not only a word that reveals the vibe of taste but a name that brings a fresh breeze of health is neatly lying at a prime bend on Nguyen Hue street where it is associated with the hustle and bustle and the most popular in Saigon.

Right from the first days of CHUA's first store project, Ksoul is quite excited about this extremely cool Juice & Dessert bar model when you can absolutely come to the shop to heal your body with recipes with creative juices from fresh fruit during the day or enjoy some delicious cocktails at night. That's why Ksoul chose the "industrial" style for the overall store and called this a very bright strategy when resonating with dark gray colors, highlighting the main yellow tones from the lemons associated with the brand identity to help Carving their own impressions of both typical interfaces that CHUA wants to convey in the most eye-catching way among the many colors of shops at Nguyen Hue street. The first thing that attracts customers at first glance is the front of the store, not too greedy when Ksoul chooses a harmony between concrete effect paint for the sign and rust effect paint system for the position of the order counter. The open air helps to bring out the eye-catching uniqueness, in addition, it is dotted with yellow lemons, the name of the store creates a brilliant contrast with the brand's breath.The store has two floors and each floor has its own character, but both are still "ten of ten". If the feeling of entering the lower floor brings brightness and dynamism because of the f&b bold stainless steel interwoven with the outstanding golden round blocks suitable for enjoying a glass of healthy juice, then step up to the floor, it will open up a space covered with extremely chill tones because Ksoul has deliberately transformed this place into a romantic corner suitable for drifting off the taste buds with cocktails. In addition to the combination of gray effect painted walls and black card bricks to help create a modern bass tone, the addition of wall and ceiling lights in an extremely delicate layout and furniture such as a silver metallic leather sofa to enhance luxurious highlights for the overall of the second floor. Besides, understanding the psychology of many office customers who tend to like to immerse themselves in the outdoor scene, away from the air conditioner, don't worry, the second floor has a balcony with a view to the full splendor of the center of District 1 and it was paved with light-filled glass panes, giving customers an open and comfortable feeling.

Paying a little attention, it will not be difficult to recognize from the outside to the inside, Ksoul all adds delicate lemon image details in a calculated way, this helps to keep customers' subconscious about CHUA in the most profound way. Because Ksoul believes that besides building a building with aesthetic value, a brand inherently only lives when customers recognize the inherent characteristics of the product and the image representing that brand is clear right away from the early days of its release.