OLV NGUYỄN TRÃI
After 9 years of companionship with OLV, Ksoul is honored to join hands in shaping a new identity at the Nguyễn Trãi store - where space tells the story of a decade-long journey. More than a milestone, it affirms OLV’s vision of celebrating femininity through design: strong yet soft, distinctive yet graceful.
The new store embraces a modern Industrial spirit with concrete textures, raw stone, and brushed stainless steel bring strength and character, while delicate touches of pink weave in balance and emotion.
More than just a retail space, Nguyễn Trãi store marks OLV’s evolution: modern, bold, yet still embracing the soft and feminine essence of women. Ksoul is proud to be a creative companion, helping the brand’s story unfold more fully through every design detail.
| Work | Concept Design |
| Location | Ho Chi Minh, Viet Nam |
| Year | 2025 |
After 9 years of companionship with OLV, Ksoul is honored to join hands in shaping a new identity at the Nguyễn Trãi store - where space tells the story of a decade-long journey. More than a milestone, it affirms OLV’s vision of celebrating femininity through design: strong yet soft, distinctive yet graceful.
The new store embraces a modern Industrial spirit with concrete textures, raw stone, and brushed stainless steel bring strength and character, while delicate touches of pink weave in balance and emotion.
More than just a retail space, Nguyễn Trãi store marks OLV’s evolution: modern, bold, yet still embracing the soft and feminine essence of women. Ksoul is proud to be a creative companion, helping the brand’s story unfold more fully through every design detail.
