Following the first project on Le Thi Rieng Street, Ksoul continued its collaboration with NGHỆ PHOTOBOOTH to create its second location on Ho Tung Mau Street, one of Saigon’s most vibrant streets. Maintaining NGHỆ’s signature retro spirit, this new space draws inspiration from 1970s cinemas, bringing together nostalgia, light, and memorable moments.

Unlike the first location, inspired by a music studio, the Ho Tung Mau space is designed as a miniature “cinema experience,” featuring a bold palette of red, mustard yellow, and olive green. The facade combines textured finishes, rippled red tiles, illuminated signage, and incandescent bulbs, creating a striking retro presence.

Inside, reflective stainless steel, contrasting wood tones, ribbed glass, glass blocks, and warm lighting build a richly layered atmosphere. Classic cinema seats, popcorn-cart-inspired displays, and retro photo booths further reinforce the concept.

For Ksoul, NGHỆ is more than a place to take photos. It is a complete spatial experience where architecture, interiors, and every carefully crafted detail become part of the memories visitors take with them.