"YOU ARE MY ANGEL" - YAMA

Embarking on the project, the first problem Ksoul needed to solve was integrating the discontinuous L-shaped space where YAMA is located.Next, retaining the main color yellow - gray, with inspiration from YAMA's brand identity - You are my angel. Ksoul takes advantage of the youthful Industrial style and creates a sun-filled image from the brand mark on the facade, light panel, to the back of the space with lovely details such as round door handles, sun panels. The yellow smile represents an angel's face, along with balls with glowing effects from shimmering lights. And the point that highlights the great impression of the whole, comparable to the "final boss", is the "super large" sun model between the connecting parts of the floors, attracting all diners' eyes as they walk. Enter and become an impressive highlight of the store. To make a difference at the YAMA Ca Mau branch this time, Ksoul decorated the upper floor with a magical ombre effect from the yellow ceiling to the gray floor, like rays of sunlight pouring down from above. In particular, Ksoul also takes advantage of outdoor space. Along with the idea that customers are "angels", every corner of YAMA must be the beauty of "paradise".Therefore, to create a little surprise for all customers when coming to YAMA, Ksoul cleverly created a yellow tunnel leading to the airy garden - this connection has solved the problem of the L-shaped floor plan.The presence of plants and trees contributes to cooling the sultry air of Ca Mau, combined with a bit of sparkle with soft light from lights and the addition of shining golden umbrellas bearing the brand's signature.


WorkDesign Concept
LocationCa Mau, Viet Nam
Year2024


Embarking on the project, the first problem Ksoul needed to solve was integrating the discontinuous L-shaped space where YAMA is located.Next, retaining the main color yellow - gray, with inspiration from YAMA's brand identity - You are my angel. Ksoul takes advantage of the youthful Industrial style and creates a sun-filled image from the brand mark on the facade, light panel, to the back of the space with lovely details such as round door handles, sun panels. The yellow smile represents an angel's face, along with balls with glowing effects from shimmering lights. And the point that highlights the great impression of the whole, comparable to the "final boss", is the "super large" sun model between the connecting parts of the floors, attracting all diners' eyes as they walk. Enter and become an impressive highlight of the store. To make a difference at the YAMA Ca Mau branch this time, Ksoul decorated the upper floor with a magical ombre effect from the yellow ceiling to the gray floor, like rays of sunlight pouring down from above. In particular, Ksoul also takes advantage of outdoor space. Along with the idea that customers are "angels", every corner of YAMA must be the beauty of "paradise".Therefore, to create a little surprise for all customers when coming to YAMA, Ksoul cleverly created a yellow tunnel leading to the airy garden - this connection has solved the problem of the L-shaped floor plan.The presence of plants and trees contributes to cooling the sultry air of Ca Mau, combined with a bit of sparkle with soft light from lights and the addition of shining golden umbrellas bearing the brand's signature.