Bobapop's newest store is located at Ngo Gia Tu Street - Ho Chi Minh City, occupying the entire view towards the roundabout at Nguyen Tri Phuong intersection, where there is a heavy traffic density and a concentration of many large and small universities in the city. Therefore, Ksoul uses the old olive green color of the brand, and upgrade it to a trendy and eye-catching blue-gray color. Not only emphasize the details in the store space, but this also highlight the facade, contributing to creating a highlight for the brand, attracting the eyes of customers when they walk along this street. Inspired by the youthful, dynamic and equally daring fashion trends of potential young customers, Ksoul has integrated iconic images and design language with modernity and fashion. The interior products are also stylized, and are arranged in a variety of ways throughout the floors. In particular, the matrix led panel is also used as a highlight for the entire space here, with information content that can be changed continuously. At the same time, Ksoul also combines mirrors, tempered glass and green led strips to sketch a spacious and comfortable space for customers but still equally interesting during the experience.